The project groups are the delivery arms of the company and are responsible for delivering the business plan within a given timescale and budget.
Marketing & Communications Group
The marketing and communications project group is tasked with the delivery of projects designed to:
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ensure users of Cambridge are fully informed of all it has to offer
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encourage repeat visits; and
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generally enhance the visitor experience in our beautiful city.
Recent projects include:
Environment & Public Realm Group
The purpose of this group is to work with key partners to identify and deliver projects that enhance the environment or public realm in Cambridge.
Recent projects include:
Transport & Access Group
The purpose of this group is to identify ways of promoting Cambridge as a highly accesible destination and develop initiatives that encourage the use of sustainable transport methods.
The group works in partnership to deliver projects that contribute towards reducing CO2 emissions and which encourage increased access to the city. It aims to deliver initiatives, which promote easier access to the city centre for all users, and vitally those that encourage people to visit all parts of the city.
Recent projects include
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Communication - providing members with information about consultations that are being undertaken
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Coordinated Messages - such as ensuring where possible consistency in shop opening hours and transport provision over the Christmas period
Performance & Evaluation Group
The purpose of this group is to collect and communicate information to inform members of how well Cambridge is performing. This includes footfall, car park usage and park & ride patronage alongside the development of customer perception surveys to measure the effectiveness of some of the Love Cambridge projects - e.g Marketing Campaigns.
Recent projects include:
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User Perception Survey
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Members Survey
Christmas Group
The Christmas Project Group is tasked with ensuring that Cambridge is the number one regional destination for Christmas. This project group contributes towards the switch-on event which is attended by thousands of residents every year, the Christmas marketing campaign and works in partnership with associated Christmas activities like the temporary ice rink on Parker's Piece.
Annual projects include:
CAMBAC
The Cambridge Business Against Crime (CAMBAC) partnership was set up in August 2007 and now has nearly 200 members.
The sole aim of CAMBAC is to help businesses to reduce the cost of crime, fraud and anti-social behaviour and to make it difficult for thieves to carry on offending. CAMBAC's powers to address crime include:
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Manage CAMBAC 2-way radios
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Monitor SIRCS database
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Distribute photos of known offenders
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Share information with members
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Operate exclusion notice scheme
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Work with other business crime partnerships in our region
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Produce quarterly newsletters
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Hold regular meetings
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Organise training sessions
CAMBAC co-ordinate the following initiatives:
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CAMBAC loss prevention team
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Hyline taxi marshals
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Safer socialising awards
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Sensible drinking campaigns
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Raising The Bar training sessions
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Project ARGUS (Counter terrorism)
If you are interested in joining CAMBAC please contact Vicky Hornsby, CAMBAC Manager on 01223 457468.
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